*GIVE ME SOME INCENTIVE, DAMN…
Regardless of the economy, it is incredibly easy to sell something. Especially a product that is LESS THAN A DOLLAR. So, why is it that people are changing their purchasing habits and quickly giving up paying for music online? The CD went out the window a long time ago so we won’t even consider CD sales (best-selling albums in 2000 sold upwards of 2.5 million copies in their first week where as 2009 saw its best-seller, Taylor Swift’s album, sell about 400,000 copies in its first week). As for online music, the Internet saw 1 million less music consumers this year from last year. That means 1 million more people than last year are downloading music for free (illegally) and getting away with it. Imagine what the figure will be next year….
Just like any other product, anyone trying to sell music needs to adapt to the modern market. In today’s marketplace, consumers are barraged with so many messages convincing them to buy something, that this has become the ONLY way to sell a product. An item must be “good”, AND its potential purchasers must be given an incentive to buy. With the availability of literally every song for free online, consumers are running out of incentives to spend their hard earned money. Go ahead, try it. Go to Google and type in the name of any artist and song, followed by “free mp3″ or “free download”. I am positive that you will be rewarded with a list of sites that offer the illegal download of that song. So why would you buy it? Just for the principle of it? Sure, but our society is running out of morals if they haven’t run out already. So, record label execs, RIAA execs, Cary Sherman (Board President of the RIAA), I simply ask you to look into alternatives to the current model. It is possible for this industry to make the same if not more money by giving music away for free while using it to sell something else. It is possible to bundle music with other products and services. It is possible for ticket sales, merchandise sales, and other content sales to make up for the lack of music sales. It may hurt the artist for a breif moment, but in the long-run it will save a dying industry…
More thoughts and ideas to come… Until next time…
…DJ MAGIC
About this entry
You’re currently reading “*GIVE ME SOME INCENTIVE, DAMN…,” an entry on Free Beats: Cary Sherman
- Published:
- March 23, 2010 / 12:56 am
- Category:
- Original Thoughts
- Tags:
- free downloads, modern music, online music, record sales, RIAA
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